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Digital marketing refers to all marketing efforts that use the internet or electronic devices. It includes channels like search engines, social media, email, websites, and online advertising to reach and engage potential customers.
Digital marketing allows you to target specific audiences, track performance in real-time, and reach potential customers where they spend most of their time—online. It’s often more cost-effective and measurable than traditional marketing methods.
Common types include:
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Social Media Marketing
Email Marketing
Content Marketing
Affiliate Marketing
Influencer Marketing
It depends on the strategy. Paid ads (like Google Ads or Facebook Ads) can generate leads almost immediately, while organic strategies like SEO or content marketing may take 3–6 months to show significant results.
While not strictly required, having a website enhances your credibility and acts as a central hub for your marketing efforts. It gives you full control over branding, content, and lead conversion.
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