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What is digital marketing?

Digital marketing refers to all marketing efforts that use the internet or electronic devices. It includes channels like search engines, social media, email, websites, and online advertising to reach and engage potential customers.

Why is digital marketing important for my business?

Digital marketing allows you to target specific audiences, track performance in real-time, and reach potential customers where they spend most of their time—online. It’s often more cost-effective and measurable than traditional marketing methods.

What are the main types of digital marketing?

Common types include:

  • Search Engine Optimization (SEO)

  • Pay-Per-Click (PPC) Advertising

  • Social Media Marketing

  • Email Marketing

  • Content Marketing

  • Affiliate Marketing

  • Influencer Marketing

How long does it take to see results from digital marketing?

It depends on the strategy. Paid ads (like Google Ads or Facebook Ads) can generate leads almost immediately, while organic strategies like SEO or content marketing may take 3–6 months to show significant results.

Do I need a website for digital marketing to work?

While not strictly required, having a website enhances your credibility and acts as a central hub for your marketing efforts. It gives you full control over branding, content, and lead conversion.

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